Skip to content

Financing Growth for Exceptional Consumer Brands

Whether it’s working capital or long-term debt, high-growth consumer brands have unique funding needs. 

We are here to help.

Brands We’ve Partnered With:

What We Do

Lending Partner

We provide working capital and long-term financing solutions to high-growth consumer brands. We start by addressing current liquidity needs and extending cash runway.  Next, we consider and incorporate strategic financial objectives. Finally, we leverage our industry experience and deep relationships to deliver an adaptable loan structure that is designed to scale alongside growth.

Consumer Loan Size Icon
$5 - $20MM+

Loan Size

Consumer Term Icon
2 - 4 Years


Consumer Security Icon
1st Lien


  • Working Capital (ABL) Revolving Line of Credit
  • IP/Brand Value Term Loan
  • Collateral or Cash-Flow based Term Loan
Who We Work With


We work with high-growth brands across all industries including those with single or multi-channel business models such as B2B, D2C, and mixed B2B/D2C/Retail.
mizzen main
Size $15 - 200 million in revenue
Industries Food & Beverage, Apparel, Beauty & Cosmetics, Household, Health & Wellness, Pet
Cap Table PE/VC-Backed or Bootstrapped
Objectives Working Capital, Equipment Financing, Growth Capital, Acquisitions
  • Rapid growth or meaningful scale with demonstrated brand value
  • Supportive investors
  • Sufficient liquidity with path to profitability


Our Latest Featured Transactions

Learn more about our successful partnerships to see firsthand how we support our clients. Although every relationship is unique, each one is backed by a team of specialists dedicated to accelerating your growth.


How We Do It

Industry-Leading Partnership

SG partners with high-growth consumer brands to provide efficient, dependable capital.

Consumer Tailored Solutions Icon
Fully Committed

We are in this together. Our capital, whether short-term or long-term, is here to help you grow.

Consumer Capital Icon
Flexible Structure

Growth does not come without its challenges. We center everything around your unique business and liquidity needs.

Consumer Speed Icon

Keep control of your equity and focus on growing your brand value.


our team

Your Credit Partners

Charlie PererCharlie Perer Charlie Perer Head of Originations
Chris MacDonaldChris MacDonald Chris MacDonald Senior Advisor
Dan McCallumDan McCallum Dan McCallum Director, Underwriting
Evan WaggonerEvan Waggoner Evan Waggoner Director, Originations
Jordan HoppeJordan Hoppe Jordan Hoppe Director, Underwriting
Karen SzafraniecKaren Szafraniec Karen Szafraniec Vice President, Operations
Ryan WoodyRyan Woody Ryan Woody Chief Operating Officer
Spencer BrownSpencer Brown Spencer Brown Managing Director

Interested in partnering with us? Connect with SG now or download our fact sheet below.