CHICAGO (September 24, 2025) – SG Credit Partners, through its Consumer Products division, recently completed a senior debt investment in New Primal, a leader in low sugar, high protein, and flavorful snacks. “We’ve always looked for partners who understand the unique dynamics of building a mission-driven CPG brand,” said Jason Burke, Founder and CEO of New Primal. “SG’s…

CHICAGO (August 19, 2025) – SG Credit Partners, through its Consumer Products division, is pleased to announce a senior debt investment in ZICO Rising, the pioneering coconut water brand known for its commitment to natural hydration and clean-label ingredients. Founded in 2004 and re-acquired by its founder Mark Rampolla in 2021, ZICO has re-emerged as…

CHICAGO (July 22, 2025) – SG Credit Partners, through its Consumer Products division, is pleased to announce a senior debt investment in Murphy’s Naturals, a leading outdoor lifestyle brand on a mission to help people enjoy life outdoors with worry-free, plant-powered mosquito repellents and personal care products. “We’re thrilled to be partnering with SG Credit Partners…

CHICAGO (April 17, 2025) – SG Credit Partners, through its Consumer Products division, is riding a wave of momentum from its newest partnership with Hiyo, a non-alcoholic “social tonic” using a blend of functional ingredients, including adaptogens, nootropics, and botanicals. The announcement comes shortly after Hiyo closed a Series A round led by Constellation Brands. SG’s…

LOS ANGELES (April 3, 2025) – Skylight, the company building the operating system for families, has secured a $50 million loan through an expanded partnership with SG Credit Partners and new partner Wingspire Capital. As a bootstrapped company that has achieved 99% year-over-year revenue growth, the financing will further support Skylight’s mission to meet the surging…