The Company:

Venture backed, subscription e-commerce brand.

The Financing Situation: 

The Company is in growth mode, rolling out direct-to-consumer brands in addition to its subscription e-commerce business, and was seeking a non-dilutive solution as a bridge to a strategic sale or next equity round.  The Company‘s management team wanted excess working capital cushion to remain focused on growth initiatives and maintain compliance with its bank’s liquidity covenant.

The Solution: 

Super G was able to quickly get comfortable with the Company’s value proposition, growth strategy, management team, and institutional backers.  Most importantly, the Company was able to demonstrate a clear path to profitability in a worst case scenario of no strategic sale or additional equity financing.  Super G structured a flexible, non-dilutive second lien loan subordinated to the Company’s senior lender.