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Consumer ProductsJune 25, 2024

SG Credit Partners Announces A Senior Debt Investment in WILDE

CHICAGO (June 25, 2024) – SG Credit Partners, through its Consumer Products division, is thrilled to announce its partnership with WILDE, the game-changing snack brand behind the world’s first chip made from chicken breast. The senior debt investment comes at an exciting time for WILDE, which recently announced a $20 million equity round led by KarpReilly. Paired with SG’s support, WILDE will use the growth funding to drive retail expansion, innovation and consumer engagement in 2024 and beyond.

“When you’re doing something that has never been done before, having strong partners like SG is a must,” said Jason Wright, Founder and CEO of WILDE. “Their expertise in the CPG space has been instrumental as we’ve grown, and we’re grateful for their ongoing support.”

In 2018, Wright set out to create the world’s first nutrient-dense protein chip made from real ingredients for nutrition-conscious, flavor-seeking snackers like himself. Today, WILDE is available in seven varieties: Buffalo, Barbeque, Chicken & Waffles, Himalayan Pink Salt, Sea Salt & Vinegar, Nashville Hot and Spicy Queso. They are sold in more than 20,000 doors nationwide – including Target, Whole Foods, Walmart, Costco and Kroger – and are produced out of the brand’s own USDA manufacturing facility in Kentucky, which recently expanded to support the growing business.

“WILDE is an exceptional brand that is on the forefront of innovation in the protein snack category,” says Evan Waggoner, Director at SG. “We’re excited to work alongside them as they enter new markets and reach even more consumers.”