SG Credit Partners Announces a Senior Debt Investment in Brew Dr. Kombucha
CHICAGO (October 25, 2023) – SG Credit Partners, through its SG Consumer Products division, is thrilled to announce its partnership with the fastest growing kombucha brand in the United States, Brew Dr. Kombucha1. SG is providing debt financing to support Brew Dr.’s brand growth and bring the benefits of tasty and fizzy probiotic tea to people across the country. This announcement comes on the heels of Brew Dr.’s new packaging roll-out and flavor releases earlier this year.
“As consumers are discovering kombucha in large numbers, the cultural perception of kombucha is truly being transformed from a niche elixir to an approachable functional beverage in an exciting and innovative category,” says Matt Thomas, Founder of Brew Dr. Kombucha. “We want to make kombucha a mainstream beverage that people can embrace in their everyday lives, and we couldn’t be happier teaming up with SG. They have deep industry knowledge of the consumer brands space and partnered with us on a financing solution attentive to our growth goals.”
Brew Dr. Kombucha comes in refreshing and delicious flavors, including its flagship Clear Mind brewed with rosemary, mint, and sage; popular Superberry, a smooth and fruity blend of six different berries, including raspberries and blueberries, combined with hibiscus and Oolong tea; and NEW Pineapple Paradise brewed with pineapple, guava, and passionfruit. Brew Dr. Kombucha’s flavor profiles come from attention to the quality and formulation of the organic tea and botanicals used, creating a difference you can taste. Brew Dr. Kombucha is the only national kombucha company to be a Certified B Corporation™ and can be found across the country in national and local retailers.
“Brew Dr. is an exceptional brand with an uncompromised product and a strong commitment to people and planet,” says Evan Waggoner, Director at SG Credit Partners. “They have a proven track record of differentiating in an established industry and we’re thrilled to support their next phase of growth.”
1Source: SPINS, Total US Chain Retailer Roll-Up, YTD ending 08.13.23.