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Consumer ProductsApril 12, 2023

SG Credit Announces Re-Brand of Stonegate to SG Consumer Products

NEWPORT BEACH (April 12, 2023) – SG Credit Partners today announced the re-branding of Stonegate Capital, which it acquired in late 2021, to SG Consumer Products. SG Consumer Products provides asset-based lines of credit plus IP/brand and M&E term loans primarily to sponsor-backed, high-growth consumer brands generating revenue of $15 to $200+ million. Coinciding with the re-brand, SG Consumer Products is now a fully integrated division of SG Credit Partners and is committed to being the leading debt partner to exceptional consumer brands.

This announcement comes on the heels of SG Consumer Products’ recently announced new senior debt investments in Chomps, Brazi Bites, and Mike’s Hot Honey. SG Consumer Products has significant experience investing in high-growth consumer brands including Johnnie-O, Caulipower, Clio Snacks, Mizzen + Main, Purely Elizabeth, Simple Mills, Tata Harper Skincare, Van Leeuwen Ice Cream, and Zevia.  “Now that we have integrated SG Consumer Products we wanted to clearly communicate to the market that we are one credit platform with several verticals”, said Marc Cole, CEO of SG Credit Partners.

SG’s credit platform is now organized into three distinct verticals: SG Consumer Products which offers senior asset-based debt facilities to high-growth consumer brands, SG Software + Technology which offers senior and junior recurring revenue-based debt facilities to SaaS and tech-enabled businesses, and SG Structured Credit which offers senior and junior cash-flow and asset-based debt facilities to traditional lower middle market companies.

About SG Credit Partners, Inc.
SG Credit Partners is a family-office backed lender providing capital to lower middle market businesses and entrepreneurs requiring tailored credit solutions. We’ve established a broad credit platform consisting of three verticals: Software + Technology, Consumer Products and Structured Credit.

Headquartered in Southern California with offices throughout the country, SG has provided in excess of $750 million to lower middle market entrepreneurs across a variety of industries.  For more information, visit