Super G Provides $2.5mm Non-Dilutive Bridge Facility to VC-backed Company


The Company: Venture backed, subscription e-commerce brand.

The Financing Situation:  The Company is in growth mode, rolling out direct-to-consumer brands in addition to its subscription e-commerce business, and was seeking a non-dilutive solution as a bridge to a strategic sale or next equity round.  The Company‘s management team wanted excess working capital cushion to remain focused on growth initiatives and maintain compliance with its bank’s liquidity covenant.

The Solution:  Super G was able to quickly get comfortable with the Company’s value proposition, growth strategy, management team, and institutional backers.  Most importantly, the Company was able to demonstrate a clear path to profitability in a worst case scenario of no strategic sale or additional equity financing.  Super G structured a flexible, non-dilutive second lien loan subordinated to the Company’s senior lender.


Copyright © 2020 SGCP. All rights reserved.

California loans are made pursuant to SG Credit Partners, Inc.'s California Department of Corporations Finance Lender License No. 60DBO-87290. Credit approval is subject to SG Credit Partners, Inc.'s credit standards, and actual terms (including actual loan amount) may vary by applicant. SG Credit Partners, Inc. requires certain supporting documentation with each new application. Complete disclosures of APR, fees, and payment terms are provided with each loan and are available from SG Credit Partners, Inc. at 23 Corporate Plaza, Suite 100, Newport Beach CA 92660, telephone 1-800-348-0232.